Interpreting scan metrics for campaign decisions

Time-of-day and day-of-week patterns reveal when your audience engages. Align budget and staffing to those peaks instead of average daily scans.

Geo data highlights regions that over- or under-perform. Pair it with placement context (which poster, which city) before changing the destination.

Device mix hints at context: heavy mobile suggests on-the-go scans; desktop-heavy traffic may indicate B2B or email-driven flows.